What is Employee Engagement: A 2020 Definition

The dynamic of companies and their workforces have changed drastically in the last few decades. The importance of HR and employees has been constantly increasing. Companies have started to value their employees more and more. This has left many people wondering, what is employee engagement?

If you ask an HR person that what is employee engagement, they would tell you that it’s the process of making employees happier, motivated, and engaged for increased productivity and better results.

If you ask managers and executive-level people that what is employee engagement, they’ll tell you that it’s an important part of the monthly company process. This is because engaged employees always perform better, are more driven, and are more likely retained.

What is Employee Engagement for Employees?

If you as an employee don’t feel like going to work or it doesn’t excite you, you might not be as ‘engaged’. Which begs the question, how would your employers engage you?

Primarily, employee engagement is about providing a good working experience, environment, and meaningful work and benefits. However, the current understanding of employee engagement has gone beyond the usual engagement tactics.

Today, you can achieve employee engagement through direct contact with things like team-building activities, as part of your overall employee retention strategies.

If your employer provides a good working environment, good working conditions, a good compensation package, and continually tries to communicate and interact with you, you will get ‘engaged’.

This is because all of these things are bound to create a positive image of the company and your employer in your mind. If the employer is taking care of you, you won’t think about changing jobs unless it’s absolutely necessary.

Furthermore, you’ll wake up every day wanting to go to work. You’ll want to stay in late if you need to. In addition, you’ll want to go in every day with new ideas and will look forward to working with your team.

If you feel this way about your company and job already, then your employer is doing a good job of engaging you.

What is Employee Engagement for Employers?

As an employer, your primary job is to make sure that your employees are working properly. To ensure that they are, you need to make sure your employees are content and happy with their jobs, the work, and the company.

If you feel like your employees are not motivated enough, are getting less productive, and lacking, it might be time to employ some employee engagement tactics.

Employee engagement ensures that your employees are constantly engaged with the company and their colleagues. This ensures that your employees are communicative, motivated, happier, and more content with their jobs.

Employee Engagement Tips

Here are some employee engagement tips that you can use as an employer.

  1. Provide your employees with training and learning and development opportunities. Providing employees with the tools to grow professionally and personally is a great way of engaging them.
  2. Give your employees the right and appropriate tools for work. This means that you need to provide the right environment and good tools so that employees have no reason to lag behind. For example, try to give your graphic designers top-of-the-line PCs to work.
  3. Give your employees recognition for their work. Whether it’s a high-performing employee or not, you should give the appropriate recognition to all employees.
  4. Provide your employees with unique benefits that would help them in their lives. For example, you can provide Credit Karma tax services to help employees manage their taxes.
  5. You should be transparent with your employees regarding company numbers and processes. Make your employees part of the company process and don’t limit them to their job capacities.
  6. You should promote a culture of open communication among employees. This means that employees should not only be able to communicate freely with their coworkers but also their superiors.
  7. You should always be providing feedback to your employees, positive and negative both. This motivates them if it’s positive and makes them want to do better if it’s negative.
  8. You should not only offer but provide all your employees with a good work-life balance. This means that you should give them flexible work schedules, work from home privileges, and unlimited paid-time-off. In addition, you can have individual-specific holidays among other things.

These are some of the ways you can make sure you’re engaging your employees. You can take a look at some popular employee engagement trends for this. These will always result in happier and more productive employees and high employee retention.

The Bottom Line

Understanding what is employee engagement is not difficult if you understand that employees are every company’s main resource.

Behind every successful company are employees who work for the company and not themselves. If your employees are working for the company more than they’re working for themselves, you know for sure that you’ve achieved employee engagement.