How to Craft a Killer Linkedin Profile

99 Troy Erstling LinkedIn

Having a great linkedin is an important part of your job hunt. In many respects, your linkedin should double as your resume. In some instances it can replace it entirely.

Make sure you nail it in order to get the results you’re looking for.

Before you read this, I suggest you read my article on The ONE Mistake that I see in 95% of Resumes. These tips should all be implemented into your linkedin as well.

Three quick suggestions for linkedin in specific though:

Photo –

If you don’t have a proper headshot, get one. It makes a big difference. Have a good picture that makes you look good. I personally violate this rule (go look at mine now) and shudder whenever I look at it. Thank god I’m not applying for jobs!

But in all seriousness, even though my current picture is ridiculous, after switching it to that picture my conversions skyrocketed – why? Because it’s DIFFERENT. It shows that I’m probably an interesting person to connect with.

Headline –

Recruiters often search for people by their title. Make sure that you have your title as the headline of your linkedin profile.

A small hack is to also put multiple titles, such as “experienced growth marketer, conversion optimization specialist, and sales funnel manager.” – All of these are keywords that recruiters are looking for.

About me –

This one is a little bit tricky, but it requires some storytelling. Who are you, where are you from, and why are you interesting?

Once again, use the results of your previous experience to tell this story. Be short, one-two paragraphs MAX.

Specifically in the context of searching for international jobs, this is a great section to tell WHY you are looking for an international job.

Put this at the front and foremost part so that if you add an employer on linkedin, they can see what your intentions were and know why you are reaching out to them.

That’s it! Simple but effective tips to improve your linkedin profile 🙂

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