How to Craft a Studly Cover Letter


Crafting a great cover letter is an essential part of the job hunting process. Miss out on this section, or brush it off, and you will be upset with frustration when you look at your fruitless job hunt.

The good news is that writing an effective cover letter is actually insanely simple. Let’s get started.

I always recommend that a great cover letter has all of the following pieces….

Who are you?

The first piece of the puzzle is telling me a little about yourself.

What is your story? What makes you interesting? What roles have you had in the past and why are you currently looking for a role?

Most importantly, make sure you allude to previous RESULTS.

When I want to know who you are, I really want to know what your past accomplishments were. Make sure that the first thing you point to is previous results.

You can read more on the results mindset here.

Why you are a good fit for the position?

In this section we want to directly reference the job description. Ideally, you want to be able to say…

The job description says that you are looking for someone who can ________. In the past I have done _______, and here were the results of my efforts.


The more that you can highlight “Here is what you have in your job description, and here is how I am a relevant fit based on my past experience” the better off you will be.

You want to show that you are someone who has ALREADY SOLVED the problems they are experiencing in your previous roles.

If you can demonstrate this, you’re already a step ahead of the rest of the pack.

Why you are interested in the company?

Here you want to show why you are interested in that specific company/organization. Do they have a product you use? A social mission that resonates with your history? Passionate about growing within this specific industry?

Tell me why you like this specific company. You don’t want to come across as if you’re looking for ANY job, you want to show that you’re looking for the RIGHT job.

Samples of your previous work

This is straightforward. Try to put in some links to previous work that you have done. For example, when citing accomplishments and listing your results, you can simply hyperlink the project/campaign so that they can see exactly what you have done.

The better that a company can get a feel for your work style, the better they can make an accurate decision about hiring you.

Offer to complete a challenge

Ask for an opportunity to prove yourself. I personally don’t believe that interviews are a good indicator of how you will perform on the job.

The only real way to get a feel for how someone will work is by getting them to do work. I’m personally a big fan of putting a line in at the end that says something along the lines of “I look forward to proving myself and welcome an opportunity to demonstrate my quality of work.”

If you prove yourself, you will get the job. If you didn’t perform well on the task, you can learn more about how you will be able to improve for the future.

You don’t have anything to lose, so ask for it and see what happens!


That’s all folks! These are my personal tips for writing an effective cover letter.

If you’re wondering why I didn’t mention it, NO, PLEASE DON’T USE THE SAME COVER LETTER FOR EVERY COMPANY!!!!

Your cover letter should be different for every position that you apply to. It should be specific to the company and role you are applying to. Please don’t be one of those people who writes a generic cover letter and applies to 100 companies. You’re just wasting your time.

Don’t forget to check out some other guides I have created that will help you in your hunt…

The ONE Mistake I see in 95% of resumes
How to Generate Referrals in Your Job Hunt
Resources for Cold-Emailing

Put in the time, put in the work, and results are sure to follow 🙂

Related Blogs

Leave a Reply

%d bloggers like this: